Tag Archives: Zulf Photography

Canon EOS 5D Mark II DSLR

This is an older camera by todays standard. I still use this in conjunction with pro lenses to get great results.

The Canon EOS 5D Mark II is a 21.1 effective megapixel full
The first Canon EOS camera to have video recording capabilities. It succeeds the EOS 5D.

Below I cover a quick overview of the Canon EOS 5D Mark II.

 

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Creative Product Photography Tips

The ability to represent products in an exciting and creative manner is the only way of getting a full page feature in a magazine. You will need to consider the purpose of the product you’re selling and the:

  • Size
  • Colour
  • Shape
  • Brand

Most photographers know the basics to good product photography, but progressively building up each element of the picture will get you a detailed final image.

Pure Heaven Drink Shoot

How you choose to style your product can elevate your product. Here are some tips for getting creative:

  • Play with the placement.
  • Photograph in good lighting conditions.
  • Showcase unique features.
  • Use props which complement your product.

If you’re really serious about capturing the very best images possible, then why not let us do it for you.

Design Tips Advertising Poster

When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event.

Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how to start it can be a source of frustration. Below are a few examples of some initial versions we designed for “The Cigara Campaign” followed by our tips.

We at Zulf Photography accurately but attractively represent retailer products making us the preferred choice for clients and designers alike. The above designs are the initial design posters from one of our specific client projects. We will use this as an example to link in with the tips below. Follow the journey to the finalised poster at the end of this post which achieved and exceeded our clients expectations.

Design Tips Advertising Poster

When it comes to our design tips for advertising posters the list can be endless but we have compiled a few key areas for you to focus on when compiling your poster.

Photos or Graphics
It is important to produce high quality photo files which can be used in a wide variety of marketing communications. You want as much flexibly as possible with the product images for poster designs, so it’s a good idea to take the product photos on white backgrounds you can see the photos we used for the Cigara Campaign here “Products on White Background” This initial step plays an important role to a successful layout because the images take centre stage in the design. It’s always good to give your client “bang for their buck” so supply all the raw images on a CD for the client to use on other campaigns.

Balance the layout
It’s all about balance where poster design is concerned. Do not make one side of the poster too ‘busy’ with information. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster. You could also use a challenging question in bold fonts, to make people stop and look at the poster.

Sleek and Simple
Start the poster with the most vital piece of information, and follow up with details of lower priority. You need to put ideas across using shapes, photos and graphic elements. You could provide a website or social links for the viewers to keep updated with the clients offers.

Use Colours
Don’t be afraid to use bold colours, your choice of colour scheme is vital Learn colour theory use a colour palette to design the poster. Two or three related colours will give your poster a cohesive look. The colours need to go together well enough that they don’t conflict with your message.

If that all sounds outside your confort zone give us a shout and let us do all the preparation for you.  The finalised poster is below which achieved and exceeded our clients expectations.

Cigara Final Poster

 

Pakistan Fashion Week 2011

Traditions or ‘riwayat’ play a key role in the Pakistani culture. Which is why, Riwayat was the name chosen by Adnan Ansari for the platform that is bringing Pakistan’s best to the European market.

A key personality in Pakistan’s fashion and media industry over the past two decades, Adnan will bring to the west a series of events to raise the profile of Pakistani fashion, music and literature as never before.

The first of these events is Pakistan Fashion Week LONDON. I covered this event for BPYC and Khushboos in 2011.

Designers on the catwalk.

Pakistan Fashion Week UK 2011 showcased the following designers:
Rana Noman, by Burooj Couture
Jay Roche
Sonar, by Sayma and Hamna
Waseem, by Lakhani Textiles
Ayesha Hashwani
Fahad Hussain
Ishtiaque Afzal
Nazneen Tarique
Waseem Noor
Lajwanti
Deep Red, by Amrah
Rizwana
Amna Farhan
SRS, by Nazia
Bombay House
Naushemian, by Noman Arfeen
Akif Mehmood