Traditions or ‘riwayat’ play a key role in the Pakistani culture. Which is why, Riwayat was the name chosen by Adnan Ansari for the platform that is bringing Pakistan’s best to the European market.

A key personality in Pakistan’s fashion and media industry over the past two decades, Adnan will bring to the west a series of events to raise the profile of Pakistani fashion, music and literature as never before.

The first of these events is Pakistan Fashion Week LONDON. I covered this event for BPYC and Khushboos in 2011.

Designers on the catwalk.

Pakistan Fashion Week UK 2011 showcased the following designers:
Rana Noman, by Burooj Couture
Jay Roche
Sonar, by Sayma and Hamna
Waseem, by Lakhani Textiles
Ayesha Hashwani
Fahad Hussain
Ishtiaque Afzal
Nazneen Tarique
Waseem Noor
Lajwanti
Deep Red, by Amrah
Rizwana
Amna Farhan
SRS, by Nazia
Bombay House
Naushemian, by Noman Arfeen
Akif Mehmood

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