Tag Archives: marketing

Kodak Instamatic- stroke of genius or doomed to fail?


Most budding photographers will be familiar with the Kodak Instamatic, and perhaps at some point in their lives even owned one. Upon it’s release, it was considered revolutionary in the photography world, and was partly responsible for ushering in a new wave of inexpensive, easy to load cameras, all of which never quite managed to imitate the user friendly original from Kodak. Last week, Kodak announced that they had licensed the Instamatic brand for use in a new smartphone, something which appears slightly confusing, but for a Kodak fan such as myself, very exciting. The Instamatic design is classic, and the smartphone incorporates the original style of the camera, but my real hope is that the smartphone is as portable and fast to shoot as the original camera. This would give it a real chance in the current market, as more and more people become interested in photography. Hopefully being associated with the Kodak brand will work in it’s favour, rather than against it.



I got Google Analytics Qualified

What is GAIQ Certified?

The Google Analytics Individual Qualification (GAIQ) is a demonstration of proficiency in Google Analytics. Qualified users will be effective at leveraging Google Analytics within their organisations and at helping others to do the same.

As a Content Creator it is important to measure what is working well for you and where you can modify your Marketing Strategy.

Below is a overview of my Google journey so far…

July 2017 – I completed the Google Online Marketing Fundamentals Qualification.

April 2018 – I became a Google Local Guide.

July 2018 – I got ranked Expert Photographer and Reviewer with got over 1.5 Million views.

August 2018 – I became a YouTube Partner.

Jan 2019 – I completed Google Analytics for Beginners and then Advanced Google Analytics.

March 2019 – I passed my Google Analytics Individual Qualification

The journey is not over by any means.

Along the way you will need hands on experience to be able to complete the GAIQ. Fitting video production into my plan helped me become a YouTube Partner allowing me to link my Ad sense account and learn even more.

If you have the drive and want to expand you knowledge learn at every opportunity you can!

Here is a good starting point. Think With Google


The Importance of Motivation

A business is only as good as its workforce. Great companies improve their workforce through training and education.

A lot of companies have never considered using motivational speakers to try and enhance their team’s motivation. Bringing an established business speaker to your company or event is a great way to educate and inspire your employees and industry partners.


Motivational speakers have been popular across many countries for many years. However, what benefits do motivational speakers give to people and their businesses?
The best motivational speakers not only inspire and motivate, but also offer ways to fuel employee and business growth.

Motivational speakers work with your company to identify and strengthen your goals and objectives.
Most business objectives are clearly displayed in most office communal areas and online. A motivational speaker, however, will bring these goals and objectives back into focus.


Speaker: Rio 2016 Olympic Gold Medalist and London 2012 Olympic Bronze Medalist, Crista Cullen, is widely recognised as one of the best hockey defenders in the world


Don’t get lost in the Social Network World

The only thing common among pretty much all of the teenagers I’ve met recently was their addiction to social networking. Some might think that addiction is a harsh word but research proves that the word is apt in this case. 15-19 year olds spend an average of 3 hours per day on social networks like Facebook, Twitter and Instagram. And 18% of all media users can’t go a few hours without checking their social network accounts. Sometimes even I tend to behave like that, but the people who are addicted to these sites must have a harder time than we may perceive. In my opinion, the ‘Social Networkholics’ must be told how to enjoy life without constant shots of these platforms.

There’s a life outside the bounds of likes, status updates and picture uploads. Wouldn’t it be better if we can just see the world in its true form and not just through the eyes of soil networks? If we do manage to do that, so much good can come into our lives.Zulf_Photography-1028318592

No more comparing ourselves to others

Firstly, we wouldn’t always be comparing ourselves with the bunch of friends that keep announcing their achievements. For once, we’d be able to concentrate on our self.

Zulf_Photography-1028302208We’ll become more social in real life

It’s quite ironic how the social networks have made us less social in real life. People have a long list of friends on the social networks, but when it comes to real life socializing, they back off. Some of the perks of using the social media…

Do away with the procrastination

Besides all these things, the best thing that’ll happen is that we’ll procrastinate less. Social networking sites can be quite a time waster if you are not working. Spend a minute on them and before we know it, it has been hours and we’re still there

It’s just that life can be so much better if we don’t let social networks govern our lives, becoming the center of our world. Do give it a thought.


Design Tips Advertising Poster

When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event.

Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how to start it can be a source of frustration. Below are a few examples of some initial versions we designed for “The Cigara Campaign” followed by our tips.

We at Zulf Photography accurately but attractively represent retailer products making us the preferred choice for clients and designers alike. The above designs are the initial design posters from one of our specific client projects. We will use this as an example to link in with the tips below. Follow the journey to the finalised poster at the end of this post which achieved and exceeded our clients expectations.

Design Tips Advertising Poster

When it comes to our design tips for advertising posters the list can be endless but we have compiled a few key areas for you to focus on when compiling your poster.

Photos or Graphics
It is important to produce high quality photo files which can be used in a wide variety of marketing communications. You want as much flexibly as possible with the product images for poster designs, so it’s a good idea to take the product photos on white backgrounds you can see the photos we used for the Cigara Campaign here “Products on White Background” This initial step plays an important role to a successful layout because the images take centre stage in the design. It’s always good to give your client “bang for their buck” so supply all the raw images on a CD for the client to use on other campaigns.

Balance the layout
It’s all about balance where poster design is concerned. Do not make one side of the poster too ‘busy’ with information. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster. You could also use a challenging question in bold fonts, to make people stop and look at the poster.

Sleek and Simple
Start the poster with the most vital piece of information, and follow up with details of lower priority. You need to put ideas across using shapes, photos and graphic elements. You could provide a website or social links for the viewers to keep updated with the clients offers.

Use Colours
Don’t be afraid to use bold colours, your choice of colour scheme is vital Learn colour theory use a colour palette to design the poster. Two or three related colours will give your poster a cohesive look. The colours need to go together well enough that they don’t conflict with your message.

If that all sounds outside your confort zone give us a shout and let us do all the preparation for you.  The finalised poster is below which achieved and exceeded our clients expectations.

Cigara Final Poster