Product photography is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising.
In some cases, the commissioners of a catalogue will want a particular look which distinguishes them from competitors.
I received a brief to provide some exclusive photos for Respro ® UK; they are a British manufacturer of anti-pollution masks.
Pollution has become a serious concern It’s been in the news a lot recently. Our atmosphere is not getting any cleaner, exposure to air pollutants has been linked to asthma, heart disease and the onset of diabetes.
I decided to do something different to bring more emphasis to the product. That’s why I choice to use light to depict pollution. It’s always good to get your ideas down on paper, start with a sketch and notes so you are on the right track with the final image.
Using the surprisingly simple technique of light painting I created the below image using a single light. You can see each image above to show the journey of editing the original image.
One of the main things to understand with light painting is that the camera sensor only reads light. This lets you to move around in front of the camera while the shutter is open and gives you ultimate control. This is great for portraiture, especially in situations where you want to draw attention to certain sections of the scene.
Some camera setting tips
Light painting needs a long exposure, so you will need your camera set up on a tripod. Setting your shutter speed somewhere between 10 and 30 seconds is a good place to start, and then play around from there. Your ISO should be at its lowest to avoid the grain (noise) caused by a long exposure.
One of the most important things when advertising online is making sure that you keep your marketing coherent.
In an ideal world, you’d hire a photographer; however, many startups are just individuals working alone. That’s why we have a few tips to help you get some good photos.
Use the same images on your website, business cards and leaflets. You owe it to yourself to showcase your hard work and distinguish your product from others in the market place.
You need to think about:
Achieve an adequate starting point for a social media strategy; shoot your business cards. Everyone has one of those, right? Below is an example of my work: a carefully placed prop sets the scene and adds an element of elegance. I was careful not to have the card facing directly into the light as this would have washed out the detail.
In the final image I was mindful not to include too many props; this can draw the attention away from your product. It’s important to capture a moment in time with your photos. Blend a range of props to create your desired emotion.
In the above example we are portraying relaxation, drawing attention to the main subject, the magazines and flowers.
Play with light and shadows to add depth to the image, again below we play on the fact of having a coffee and a read. You will notice we stuck with a sqaure composition as this photo was used for instagram and Twitter.
Keep a open mind and play with layouts. You will be sure to get some stunning images.
Product photography is all about accurately but attractively representing a product. The principal use is in catalogues and brochures, with a large proportion of product images being used in web advertising.