Tag Archives: clients

Choose Who You Work With!

Many of us don’t get the luxury of deciding who we work with. Generally you end up working for those that need your service and can pay.

People want to socialise with the person behind the fancy logo or strapline.

One of the keys to an effective business is to pick and choose your customers. A lot of businesses make the mistake of working with anyone. They then end up with a mixed client list, ranging from wonderful clients to really odd ones.

Moda

If you are confident in your own ability and stick to a strict selection guideline it’s a lot easier to pick and choose who you work with. Only accept clients after you’ve spoken with them and are satisfied they fit your guidelines.

There are lots of strategies to get new clients but personally I don’t actively drum up business for my photography services. I just keep a solid relationship with my regular clients who continually highlight opportunities for new projects.

The National Asian Wedding Show 2012

Commercial Word of Mouth is King!

It is very important to stay professional with all your dealings regardless of the outcome. A relaxed approach and a solid online presence will secure the clients expectations. They can “vet” your online work anytime and decide if they like your style. This approach has helped me get many new ventures with little to no actual advertising or marketing.

Pakistan Fashion Week

One last thing to remember stick to your field; if you’re a Fashion Photographer limit your scope accordingly. I have had countless requests to shoot weddings and other areas but I forward these to fellow photographers that specialise in those areas. Don’t tread on other professionals toes, we all have our unique talents and a mutual respect is necessary for keeping everyone ticking along.

Remember Money isn’t Everything and you should choose who you work with. Not the other way around.

ZulfPhotography

Design Tips Advertising Poster

When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event.

Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how to start it can be a source of frustration. Below are a few examples of some initial versions we designed for “The Cigara Campaign” followed by our tips.

We at Zulf Photography accurately but attractively represent retailer products making us the preferred choice for clients and designers alike. The above designs are the initial design posters from one of our specific client projects. We will use this as an example to link in with the tips below. Follow the journey to the finalised poster at the end of this post which achieved and exceeded our clients expectations.

Design Tips Advertising Poster

When it comes to our design tips for advertising posters the list can be endless but we have compiled a few key areas for you to focus on when compiling your poster.

Photos or Graphics
It is important to produce high quality photo files which can be used in a wide variety of marketing communications. You want as much flexibly as possible with the product images for poster designs, so it’s a good idea to take the product photos on white backgrounds you can see the photos we used for the Cigara Campaign here “Products on White Background” This initial step plays an important role to a successful layout because the images take centre stage in the design. It’s always good to give your client “bang for their buck” so supply all the raw images on a CD for the client to use on other campaigns.

Balance the layout
It’s all about balance where poster design is concerned. Do not make one side of the poster too ‘busy’ with information. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster. You could also use a challenging question in bold fonts, to make people stop and look at the poster.

Sleek and Simple
Start the poster with the most vital piece of information, and follow up with details of lower priority. You need to put ideas across using shapes, photos and graphic elements. You could provide a website or social links for the viewers to keep updated with the clients offers.

Use Colours
Don’t be afraid to use bold colours, your choice of colour scheme is vital Learn colour theory use a colour palette to design the poster. Two or three related colours will give your poster a cohesive look. The colours need to go together well enough that they don’t conflict with your message.

If that all sounds outside your confort zone give us a shout and let us do all the preparation for you.  The finalised poster is below which achieved and exceeded our clients expectations.

Cigara Final Poster