Most budding photographers will be familiar with the Kodak Instamatic, and perhaps at some point in their lives even owned one. Upon it’s release, it was considered revolutionary in the photography world, and was partly responsible for ushering in a new wave of inexpensive, easy to load cameras, all of which never quite managed to imitate the user friendly original from Kodak. Last week, Kodak announced that they had licensed the Instamatic brand for use in a new smartphone, something which appears slightly confusing, but for a Kodak fan such as myself, very exciting. The Instamatic design is classic, and the smartphone incorporates the original style of the camera, but my real hope is that the smartphone is as portable and fast to shoot as the original camera. This would give it a real chance in the current market, as more and more people become interested in photography. Hopefully being associated with the Kodak brand will work in it’s favour, rather than against it.
When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event.
Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how to start it can be a source of frustration. Below are a few examples of some initial versions we designed for “The Cigara Campaign” followed by our tips.
We at Zulf Photography accurately but attractively represent retailer products making us the preferred choice for clients and designers alike. The above designs are the initial design posters from one of our specific client projects. We will use this as an example to link in with the tips below. Follow the journey to the finalised poster at the end of this post which achieved and exceeded our clients expectations.
Design Tips Advertising Poster
When it comes to our design tips for advertising posters the list can be endless but we have compiled a few key areas for you to focus on when compiling your poster.
Photos or Graphics
It is important to produce high quality photo files which can be used in a wide variety of marketing communications. You want as much flexibly as possible with the product images for poster designs, so it’s a good idea to take the product photos on white backgrounds you can see the photos we used for the Cigara Campaign here “Products on White Background” This initial step plays an important role to a successful layout because the images take centre stage in the design. It’s always good to give your client “bang for their buck” so supply all the raw images on a CD for the client to use on other campaigns.
Balance the layout
It’s all about balance where poster design is concerned. Do not make one side of the poster too ‘busy’ with information. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster. You could also use a challenging question in bold fonts, to make people stop and look at the poster.
Sleek and Simple
Start the poster with the most vital piece of information, and follow up with details of lower priority. You need to put ideas across using shapes, photos and graphic elements. You could provide a website or social links for the viewers to keep updated with the clients offers.
Don’t be afraid to use bold colours, your choice of colour scheme is vital Learn colour theory use a colour palette to design the poster. Two or three related colours will give your poster a cohesive look. The colours need to go together well enough that they don’t conflict with your message.
If that all sounds outside your confort zone give us a shout and let us do all the preparation for you. The finalised poster is below which achieved and exceeded our clients expectations.