Category Archives: Tips

Creative Product Photography Tips

The ability to represent products in an exciting and creative manner is the only way of getting a full page feature in a magazine. You will need to consider the purpose of the product you’re selling and the:

  • Size
  • Colour
  • Shape
  • Brand

Most photographers know the basics to good product photography, but progressively building up each element of the picture will get you a detailed final image.

Pure Heaven Drink Shoot

How you choose to style your product can elevate your product. Here are some tips for getting creative:

  • Play with the placement.
  • Photograph in good lighting conditions.
  • Showcase unique features.
  • Use props which complement your product.

If you’re really serious about capturing the very best images possible, then why not let us do it for you.

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Design Tips Advertising Poster

When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event.

Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how to start it can be a source of frustration. Below are a few examples of some initial versions we designed for “The Cigara Campaign” followed by our tips.

We at Zulf Photography accurately but attractively represent retailer products making us the preferred choice for clients and designers alike. The above designs are the initial design posters from one of our specific client projects. We will use this as an example to link in with the tips below. Follow the journey to the finalised poster at the end of this post which achieved and exceeded our clients expectations.

Design Tips Advertising Poster

When it comes to our design tips for advertising posters the list can be endless but we have compiled a few key areas for you to focus on when compiling your poster.

Photos or Graphics
It is important to produce high quality photo files which can be used in a wide variety of marketing communications. You want as much flexibly as possible with the product images for poster designs, so it’s a good idea to take the product photos on white backgrounds you can see the photos we used for the Cigara Campaign here “Products on White Background” This initial step plays an important role to a successful layout because the images take centre stage in the design. It’s always good to give your client “bang for their buck” so supply all the raw images on a CD for the client to use on other campaigns.

Balance the layout
It’s all about balance where poster design is concerned. Do not make one side of the poster too ‘busy’ with information. Place the information in such a manner that the eyes of a viewer follow one piece of information to the other, leading to the lower regions of the poster. You could also use a challenging question in bold fonts, to make people stop and look at the poster.

Sleek and Simple
Start the poster with the most vital piece of information, and follow up with details of lower priority. You need to put ideas across using shapes, photos and graphic elements. You could provide a website or social links for the viewers to keep updated with the clients offers.

Use Colours
Don’t be afraid to use bold colours, your choice of colour scheme is vital Learn colour theory use a colour palette to design the poster. Two or three related colours will give your poster a cohesive look. The colours need to go together well enough that they don’t conflict with your message.

If that all sounds outside your confort zone give us a shout and let us do all the preparation for you.  The finalised poster is below which achieved and exceeded our clients expectations.

Cigara Final Poster

 

Event Photography – Tips

Event photography can be a big challenge for photographers but if you approach it in the right way your talent will sparkle.

Commercial clients often require this type of coverage to effectively record significant events. You will be under an element of pressure from the client to document the highest level of quality while boosting their public persona.

Corporate coverage is a speciality, with years of expertise providing indoor and outdoor coverage here are our key tips to keep in mind

  • Identify
  • Homework
  • Prepare
  • Cover it
  • Seek variety
  • Windown

Identify

Make sure you know what the client needs, you should know what the desired outcome of the shoot is and be sure to deliver effectively.ZulfPhotography-Eid Mela2014-Lord Mayor

Homework
Check out the location before the shoot and know the schedule. Make sure you know the timings of the particular sections you’re shooting taking note of any opportunities for delay. There’s a big difference between photographing a wedding and shooting a function or corporate event.

ZulfPhotography-Eid Mela2014-crowd

Prepare
Prepare with adequate memory for your cameras and stack up on a quick energy snack. Consider the gear you need and how this will affect your flexibility. If your best shots are going to be from a distance, be sure to pack the right length lenses too.

ZulfPhotography-Eid Mela2014-Stage

Cover It
Get establishing shots at any large gathering you should capture some images that give your audience an overall feel for the event. In contrast with the establishing shot, find faces that communicate the feeling and excitement of the event.

ZulfPhotography-Eid Mela2014-People
There are times when the events only come along once, and for those special moments, it may be worth considering a second cameraperson. If you’re confident in your own abilities, you may be able to cover it yourself.

ZulfPhotography-Eid Mela2014-Stalls

Seek variety
Be sure to get some detail shots with a good mix of people in them as well as the relative size of people in the frame. The more variety you have, the easier to create interesting layouts later — whether for editorial publications, corporate brochures or wedding albums.

ZulfPhotography-Eid Mela2014-Safety

Wind down 
Check all your equipment at the end of a shoot and pack up the memory cards, batteries, lenses, flashes. Make sure to have a debrief with the organiser/client. Communication is key, let them know when to expect the final product be clear with times and final completion dates.

ZulfPhotography-Eid Mela2014-Diversty

Ultimately, it comes down to being prepared and professional.

Good Luck