Many of us don’t get the luxury of deciding who we work with. Generally you end up working for those that need your service and can pay.
One of the keys to an effective business is to pick and choose your customers. A lot of businesses make the mistake of working with anyone. They then end up with a mixed client list, ranging from wonderful clients to really odd ones.
If you are confident in your own ability and stick to a strict selection guideline it’s a lot easier to pick and choose who you work with. Only accept clients after you’ve spoken with them and are satisfied they fit your guidelines.
There are lots of strategies to get new clients but personally I don’t actively drum up business for my photography services. I just keep a solid relationship with my regular clients who continually highlight opportunities for new projects.
Commercial Word of Mouth is King!
It is very important to stay professional with all your dealings regardless of the outcome. A relaxed approach and a solid online presence will secure the clients expectations. They can “vet” your online work anytime and decide if they like your style. This approach has helped me get many new ventures with little to no actual advertising or marketing.
One last thing to remember stick to your field; if you’re a Fashion Photographer limit your scope accordingly. I have had countless requests to shoot weddings and other areas but I forward these to fellow photographers that specialise in those areas. Don’t tread on other professionals toes, we all have our unique talents and a mutual respect is necessary for keeping everyone ticking along.
Remember Money isn’t Everything and you should choose who you work with. Not the other way around.